$47B → $0 in 6 weeks (WeWork) $1.75B burned in 6 months (Quibi) $134M for a juice press you could squeeze by hand (Juicero) $10M/month burn on $600K revenue (Fast) $300M in fake coffee sales (Luckin) $47B → $0 in 6 weeks (WeWork) $1.75B burned in 6 months (Quibi) $134M for a juice press you could squeeze by hand (Juicero) $10M/month burn on $600K revenue (Fast) $300M in fake coffee sales (Luckin)
SF + Shenzhen

Burn money.
Not reputation.

Your investors gave you $20M. Your board wants you to "deploy capital aggressively." We help you spend it on things that matter—before someone writes a Netflix documentary about you.

$47M
Deployed last quarter
23
Companies served
0
SEC investigations

Trusted by teams backed by

a16z Sequoia Y Combinator Founders Fund Accel Index Ventures Benchmark Kleiner Perkins a16z Sequoia Y Combinator Founders Fund Accel Index Ventures Benchmark Kleiner Perkins

Learn from the legends.

These companies deployed capital at unprecedented velocity. Some made it. Most didn't. All are educational.

🧃

Juicero

Silicon Valley · 2013–2017
$134M
Raised
$4M/mo
Burn

$699 IoT juice press. Cost $750 to make. Bloomberg discovered you could just squeeze the bags with your hands. Google Ventures and Kleiner Perkins invested. Shut down 16 months after launch.

Verdict: We could have found them a $2 hand-squeezer in Shenzhen

Fast

San Francisco · 2019–2022
$124M
Raised
$600K
Revenue (annual)

One-click checkout. $10M/month burn. $600K revenue. The math never mathed. Tried to raise at $1B, then $500M. No takers. 450 employees laid off in one day.

Verdict: 450 employees for $600K ARR is... a choice
📱

Quibi

Hollywood · 2018–2020
$1.75B
Raised
6 mo
Lifespan

Jeffrey Katzenberg + Meg Whitman. "Quick bites" of premium content. $6M per hour of programming. Expected 7M subscribers, got 710K. Sold to Roku for <$100M.

Verdict: $1.75B is a lot of money for an app nobody asked for
🏢

WeWork

NYC · 2010–2019 (peak chaos)
$47B
Peak valuation
$1.9B
Lost in 2018

Adam Neumann: $60M private jet. Tequila shots after layoffs. Trademarked "We" then charged the company $5.9M to use it. Plane left him in Israel after crew found a box of weed. Got $1.7B to leave.

Verdict: The GOAT. Undefeated. Generational spending talent.
🎬

MoviePass

NYC · 2011–2019
$40M
Monthly burn
$9.95
Monthly fee

Unlimited movies for $9.95/month. Tickets cost $11.50. Ran out of money mid-day on July 27, 2018. Literally couldn't buy tickets for customers. Lost 92% of subscribers in one month.

Verdict: Bold strategy to lose money on every transaction

You have money.
Now you need to spend it right.

  • 🔥

    Board pressure to "deploy"

    They gave you $20M to grow, not to sit in a bank account earning 4%.

  • 🏭

    No manufacturing network

    You're googling "Shenzhen factory tour" like it's 2015.

  • 🏢

    Still in a WeWork

    You raised Series A. Time for a real office. With a door.

  • Runway anxiety

    18 months feels like 18 weeks when you don't know what to spend on.

Burn Rate Efficiency
Juicero
$4M/mo
Fast
$10M/mo
MoviePass
$40M/mo
You (with us)
Efficient

Three ways to burn.

Pick based on how much capital you need to deploy and how fast.

🇨🇳

China Deep Dive

$8,500 / person

7 days across Shenzhen, Hangzhou, and Shanghai. Find your manufacturing partner. See why hardware innovation runs at software speed here.

  • Factory tours with decision-makers
  • VC dinners & founder intros
  • Robotics & AI hardware deep dives
  • Prototype your idea in real-time
🏢

Office Setup

$25,000 / engagement

You raised. Time to stop hot-desking. We handle lease, buildout, furniture, IT. You just show up with your laptop.

  • Lease negotiation (SF/NYC)
  • Full buildout management
  • IT & security setup
  • Move-in ready in 30 days

Hardware Sprint

$50,000+ / sprint

Concept to 100 units in 6 weeks. Our Shenzhen team manages end-to-end. Don't be the next Juicero.

  • Design for manufacturing review
  • Factory matching & vetting
  • QC & logistics management
  • First 100 units to your door
"Cash has been gone since 2015. Robotics knock on your hotel door. I can sketch a dress and get a prototype in days. This is what I want to show you."
🧋

Coco Liu

China Program Lead · NYC / Shenzhen

American-Chinese entrepreneur. Spent 4 years building a city in Nigeria. 20 summers in Beijing. Now based in Shenzhen, the epicenter of hardware innovation.

She runs the China Deep Dive because she understands what Western founders actually need: not tourist-friendly campus tours, but real access to decision-makers. The factory owners. The VCs. The founders building things you won't see for another 5 years.

Why Shenzhen?

Luckin Coffee came back from a $300M fraud scandal to become bigger than Starbucks. That's Shenzhen energy. Move fast, fail spectacularly, come back stronger. We'll show you how.

7-Day Itinerary

Day 1
Shenzhen
Arrival + Group Dinner
Cantonese style. Meet local tech leaders. Calibrate expectations.
Day 2-3
Shenzhen
Tech Giants + Manufacturing
Tencent, DJI, AI hardware startups. Factory visits. Meet suppliers who can prototype your idea.
Day 4-5
Hangzhou
E-Commerce & Consumer
High-speed rail to Alibaba's hometown. Consumer behavior. EV ecosystem. Why growth happens differently here.
Day 6-7
Shanghai
Investor Perspective + Debrief
China's financial hub. Growth-stage companies. Innovation labs. What we learned. What we're doing with it.

They spent. They shipped.

"We raised $15M and had no idea where to start with manufacturing. Three weeks after the China trip, we had a partner. Four months later, first units shipped."

JK

Jason K.

Founder, Series A robotics startup

"Our board kept asking why we hadn't 'deployed capital.' After the office setup program, we finally looked like a real company. Also, having a door is underrated."

MR

Maria R.

CEO, seed-stage fintech

"The Luckin Coffee visit was genuinely inspiring. Fraud, delisting, comeback, now bigger than Starbucks. That's the energy I needed for my pivot."

DL

David L.

Investor, multi-stage VC

Don't be a
case study.

Apply now. Spend smart. Ship something. Make your investors proud (or at least not embarrassed).

Apply for Q2 Cohort

Apply for Q2 2025

Programs are cohort-based. Small groups (8-12) for real access, not group tour energy. We review every application within 48 hours.

  • VC-backed (Seed or later)
  • Founder, exec, or ops lead
  • Ready to deploy capital this quarter
  • Not currently under SEC investigation